The image converter for Mac that does the whole folder
Convert between HEIC, JPG, PNG, WebP, AVIF, TIFF, and 20+ other formats. Batch processing, offline, no subscription.
$29 once, updates included. No account, no subscription, works offline. Need 2, 5 or 10 Macs?
More than an image converter
Convert, compress, and organize just about anything on your Mac. These are the essentials, and there's plenty more in the docs.
Convert between formats
Over 100 formats across images, video, audio, RAW, and PDF. HEIC to JPG, MOV to MP4, FLAC to ALAC. Drop it in, pick the output, done.
Compress and save space
Get under an email limit or a slow upload, without the quality drop you'd actually notice. No browser, no waiting.
Split, combine and organize PDFs
Break a PDF apart, merge a stack into one, drag pages to reorder, or turn a folder of photos into a PDF. Your documents never leave your Mac.
Combine, download and watermark videos
Stitch clips into one video, paste a link to fetch a clip, or stamp a logo over a preview while it converts.
Merge and split audio
Join tracks into one file, or split a long recording by its chapters. Podcasts and audiobooks, sorted.
Crop, cut out and trace images
Trim margins, lift a subject onto a transparent PNG with on-device Vision, trace a logo to real SVG paths, or build a full icon set from one image.
Watch a folder
Point Picmal at a folder and whatever lands in it gets converted, compressed, or built into a PDF on its own. Set it once.
Strip metadata
Take GPS coordinates, camera model and timestamps out of a photo before you send it. Or keep them, and add your own copyright.
Fits your workflow
Finder, Shortcuts, Raycast, a command line tool, and a clipboard that compresses screenshots as you copy them. A conversion is never more than a right-click away.
Popular conversions
Convert between any image format with a few clicks.
Why not just use an online converter?
You can drag a file onto a website and get it back in another format. For one or two files, that's fine. It stops being fine the moment you have a folder of them, or the file is something you'd rather not hand to a stranger's server.
Online converters upload your image, convert it somewhere you can't see, and hand it back, often with a size cap, a queue, a watermark, or an ad wall. Your photos sit on their machine for as long as they decide to keep them. Picmal does the whole thing on your Mac. Nothing uploads, nothing is queued, there's no file-size limit, and your files never leave the device.
Drop in a few hundred HEIC photos from a trip and convert them to JPG in one pass, folder structure intact. And it's a one-time $29, not a subscription you forget to cancel.
Convert or compress?
Worth knowing the difference. Converting changes the format so a file opens where it didn't before. HEIC to JPG so Windows can read it, PNG to WebP to shave page weight. Compressing keeps the format and just makes the file smaller.
Picmal does both, and can do them at once. If your goal is purely a smaller file in the same format, start on the compress images page instead.
Related guides
How to convert HEIC to JPG on Mac
How to convert (or change) a HEIC to JPG on your Mac or MacBook in seconds, free, using Quick Actions or Preview. Six methods compared, how to keep your EXIF data, and what to do with a whole folder.
Best image formats for the web (and when to use each)
The best image extension for the web is WebP for photos and SVG for logos. Here's why, plus JPEG, PNG, AVIF and GIF compared on size, quality and speed.
How to batch convert HEIC photos on Mac
How to batch convert HEIC to JPG on your Mac, hundreds of files at once, offline and with no size limits. Covers Quick Actions, Preview, Automator, the sips command line, and when a batch converter is worth paying for.
How to convert WEBP to JPG on Mac
Convert WEBP to JPG on Mac with Finder Quick Actions, Preview, or Terminal. Free built-in methods plus batch conversion for whole folders.
How to convert SVG to PNG on Mac
Four free offline ways to turn SVG into PNG on your Mac: Preview, the qlmanage Terminal command, your browser, and rsvg-convert. Plus batching a folder.
What people are
saying about Picmal
"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."
"Everything works as expected - great app!"
"Great app! Simple and easy to use."
"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."
"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"
"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."
"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."
"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."
"Been enjoying the app! Thanks for the very handy utility."
"I f* love this app. Just so you know. Keep building!"
"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."
"Everything works as expected - great app!"
"Great app! Simple and easy to use."
"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."
"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"
"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."
"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."
"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."
"Been enjoying the app! Thanks for the very handy utility."
"I f* love this app. Just so you know. Keep building!"
Pay once and you're all set
Already own Picmal? Add more Macs
How many Macs?
2 Macs is $10 more
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Convert, compress and edit images, video, audio and PDFs
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Everything runs on your Mac, nothing gets uploaded
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Use it on 1 Mac
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Command line tool, Raycast extension and watched folders
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Free updates forever, no subscription
14-day refund after you buy, no questions asked. Needs macOS 15 or later.
More than 10 Macs? Email me.
Prices in USD, tax added at checkout, paid securely via Stripe.
How does the license work?
You pay once and keep it. No renewals, no subscriptions. Your license activates on the number of Macs you bought it for, and you can move it to another Mac whenever you want.
I bought Picmal and now I need more Macs. Can I upgrade?
Yes, and you only pay the difference. Going from 1 Mac to 2 is $10, 2 to 5 is $50, 5 to 10 is $60, and every other jump works the same way. Enter your license key here and the same key covers more Macs. The offer never expires, so starting small is never the wrong call.
What happens if I get a new Mac?
Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.
Do you offer student or country discounts?
Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.
Frequently Asked Questions
Something not covered here? Write to support@picmal.app
What image formats does Picmal support?
Picmal supports 20+ image formats including HEIC, JPG, PNG, WebP, AVIF, TIFF, BMP, GIF, SVG, DNG, PSD, and more. It also converts video and audio files.
Can I convert multiple images at once?
Yes. Picmal excels at batch conversion. Drag and drop hundreds of files or entire folders and convert them all at once, with individual progress tracking.
Does Picmal work offline?
Yes. All processing happens locally on your Mac. Your files never leave your device. No internet connection required after installation.
Is Picmal free?
Picmal is free for 7 days, then a one-time purchase of $29, no subscription. 14-day money-back guarantee after you buy.
Does converting images lose quality?
It depends on the format. Converting to lossless formats like PNG or TIFF preserves full quality. For lossy formats like JPG or WebP, Picmal lets you adjust the quality slider.
Can I also compress images?
Yes. Picmal can compress images in their current format without converting. Adjust the quality slider to reduce file size while keeping the original format.