Add a watermark to your videos on Mac

Stamp a logo or PNG overlay onto any video as it encodes. Set the position, margin and opacity, save it as a preset, and batch a whole folder at once. Offline, no upload.

Get Picmal for $29 Try free for 7 days

Trusted by 700+ Mac users

$29 once, updates included. No account, no subscription, works offline. Need 2, 5 or 10 Macs?

Watermark a video in 3 steps

1

Drop your video

Drag in one clip or a whole folder of videos.
2

Add your watermark

Pick a logo or PNG, set the position on the grid, margin and opacity.
3

Convert

Click Convert and Picmal burns the watermark in. It all runs on your Mac.

Your logo, burned into every frame

Your logo, any corner

Drop in a PNG and place it with a 3x3 grid, any corner, edge or the center, with margin and opacity you control.

Consistent across sizes

Scale the watermark as a percentage of the video height, so one preset looks the same on small and large clips.

Presets and batch

Save multiple watermark presets and stamp a whole folder of clips in one pass, each saved as its own file.

Burned in, on your Mac

The mark is baked into the frames as it encodes. No uploads, no per-file limits, nothing leaves your machine.

Need to convert or compress video too? See the video converter

What people are
saying about Picmal

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes

"Everything works as expected - great app!"

Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R

"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."

7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini

"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."

Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini

"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."

Marynes

"Everything works as expected - great app!"

Anthony Nguyen

"Great app! Simple and easy to use."

Beckett R

7107Labs

"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"

River Sloane

"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."

Gianluca Savini

Rob H

"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."

limboy

"Been enjoying the app! Thanks for the very handy utility."

@imnogeekAJ

"I f* love this app. Just so you know. Keep building!"

Alessandro Bonini

"I like the interface. I like the batch processing. I like the fact in the I can set default conversions. I like your program a lot."

Charles Willson

"I like the quality of the image processing. It also supports all the important image files. But it still needs some work regarding both the UI and the UX design of it."

Yiannis

"I love how Picmal's made compressing videos a frictionless, easy and straightforward."

George

"It's simple to use and does everything I need it to do. Hell, it does much more than I need and the developer keeps adding features :)"

Adam L

"I love the app! I use it 4-5 days a week for audio and image conversion as I tag and add missing album artwork to my library of 70,000 songs. After that is done, I would like to try it out with my Blu-ray collection on Plex. I truly appreciate the hard work that goes into creating and frequently updating an app such as this. All the best!"

Trevor

"The program is very simple and practical, and its options are clear."

Abadi

"I use Picmal to convert images. It works perfectly. I can just leave the Picmal window open on my desktop. Whenever I want to convert an image, I drag the file onto the window and click “convert”—and seconds later, the converted file is in the appropriate folder with the suffix “converted.” It couldn’t be easier or more hassle-free!"

Marie-Theres

"Thoughtful, polished, and constantly improving. Alberto genuinely listens to feedback, and it shows in Picmal. Easy 5 stars."

Daniel Hewitt

"I feel Picmal is one of the apps that I would categorize as essential. There are many features that distinguish the app from other web converters such as Folder Watching and Clipboard Optimization."

Joel

"Picmal is simple and fast but also integrates complex workloads if needed."

"I like the interface. I like the batch processing. I like the fact in the I can set default conversions. I like your program a lot."

Charles Willson

"I like the quality of the image processing. It also supports all the important image files. But it still needs some work regarding both the UI and the UX design of it."

Yiannis

"I love how Picmal's made compressing videos a frictionless, easy and straightforward."

George

"It's simple to use and does everything I need it to do. Hell, it does much more than I need and the developer keeps adding features :)"

Adam L

Trevor

"The program is very simple and practical, and its options are clear."

Abadi

Marie-Theres

"Thoughtful, polished, and constantly improving. Alberto genuinely listens to feedback, and it shows in Picmal. Easy 5 stars."

Daniel Hewitt

"I feel Picmal is one of the apps that I would categorize as essential. There are many features that distinguish the app from other web converters such as Folder Watching and Clipboard Optimization."

Joel

"Picmal is simple and fast but also integrates complex workloads if needed."

"Picmal is complete. The quality is good, and it does exactly what I need."

Gianfri

"Easy to use, automation & batch processing. AVIF & Webp support"

Sem

"I convert MP4s to MP3s almost every day. Picmal makes it stupidly simple, and I haven't touched a sketchy online converter since."

Rubens Nook YouTube Creator

"keep up the great work! Very cool tool you've built here."

J Koh

"Working on a presentation and had to convert and resize a lot of images. Picmal did them all in a flash."

Henry Halem

"Simple and powerful is a combination that is hard to get right. Picmal nails it! I find image presets particularly useful. Set it up and then just drag and drop to resize and convert."

Ian

"Me ha sosprendido la compresion que realiza el programa y si apreciar la calidad."

Carlos

"The easy going workflow"

Markus

"I just sent a few samples through to check everything, and I am very pleased with the results. Everything worked correctly and above all it was easy and not unduly complicated."

Andy Cockill

"Picmal is complete. The quality is good, and it does exactly what I need."

Gianfri

"Easy to use, automation & batch processing. AVIF & Webp support"

Sem

"I convert MP4s to MP3s almost every day. Picmal makes it stupidly simple, and I haven't touched a sketchy online converter since."

Rubens Nook YouTube Creator

"keep up the great work! Very cool tool you've built here."

J Koh

"Working on a presentation and had to convert and resize a lot of images. Picmal did them all in a flash."

Henry Halem

"Simple and powerful is a combination that is hard to get right. Picmal nails it! I find image presets particularly useful. Set it up and then just drag and drop to resize and convert."

Ian

"Me ha sosprendido la compresion que realiza el programa y si apreciar la calidad."

Carlos

"The easy going workflow"

Markus

"I just sent a few samples through to check everything, and I am very pleased with the results. Everything worked correctly and above all it was easy and not unduly complicated."

Andy Cockill

Pay once and you're all set

Already own Picmal? Add more Macs

How many Macs?

$29

2 Macs is $10 more

Convert, compress and edit images, video, audio and PDFs
Everything runs on your Mac, nothing gets uploaded
Use it on 1 Mac
Command line tool, Raycast extension and watched folders
Free updates forever, no subscription

Get Picmal for $29 Try free for 7 days

14-day refund after you buy, no questions asked. Needs macOS 15 or later.

More than 10 Macs? Email me.

Prices in USD, tax added at checkout, paid securely via Stripe.

How does the license work?

You pay once and keep it. No renewals, no subscriptions. Your license activates on the number of Macs you bought it for, and you can move it to another Mac whenever you want.

I bought Picmal and now I need more Macs. Can I upgrade?

Yes, and you only pay the difference. Going from 1 Mac to 2 is $10, 2 to 5 is $50, 5 to 10 is $60, and every other jump works the same way. Enter your license key here and the same key covers more Macs. The offer never expires, so starting small is never the wrong call.

What happens if I get a new Mac?

Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.

Do you offer student or country discounts?

Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.

Frequently Asked Questions

Something not covered here? Write to support@picmal.app

How do I add a watermark to a video on my Mac?

Drop the video into Picmal, turn on the watermark and pick a logo or PNG to overlay, set where it sits and how strong it is, then click Convert. Picmal burns the watermark into the video as it encodes. It all runs on your Mac.

Can I use my own logo or a PNG as the watermark?

Yes. Point Picmal at any PNG, a transparent logo works best so only your mark shows and the video stays visible behind it. Picmal scales and places it onto every frame as it encodes.

Can I choose where the watermark goes and how visible it is?

Yes. Place the watermark using a 3x3 grid, so any corner, edge or the center, then dial in the margin from the edge and the opacity. Drop the opacity for a subtle mark or push it up for a bold, obvious stamp.

Can I watermark a whole batch of clips at once?

Yes. Drag in several clips or an entire folder and Picmal stamps the same watermark onto all of them in one pass, each saved as its own file. Save a preset and reuse it whenever you need it.

Is the watermark burned into the video permanently?

Yes. The watermark is baked into the frames as Picmal encodes, so it travels with the video wherever it goes and can't be toggled off by whoever watches it. Keep your original clip if you ever need a clean version.

How do I keep the watermark consistent across different video sizes?

Use scale to watermark, which sizes the mark as a percentage of the video height. One preset then looks the same on a small clip and a big one, so your branding stays consistent across a whole batch.

Are my videos uploaded anywhere?

No. Everything happens locally on your Mac. No uploads, no per-file limits, nothing leaves your machine. It's a one-time $29, not a subscription.