Convert video on your Mac, any format to MP4
MOV, MKV, AVI, WebM and more. Picmal converts to MP4 (H.264/H.265), compresses with a quality slider, and batch-processes whole folders. Offline, no watermark, no file-size limit.
$29 once, updates included. No account, no subscription, works offline. Need 2, 5 or 10 Macs?
Convert any video to MP4
MP4 (H.264) plays on every device, browser, and editor. Pick your source format below.
Convert to GIF, audio & web formats
Turn clips into shareable GIFs, extract audio, or re-encode for the web.
More than a converter
Real compression
CRF quality slider, codec choice (H.264/H.265/VP9/AV1), and frame rate, with a size estimate before you encode.
Subtitle burn-in
Bake SRT or VTT subtitles straight into the frames so they play anywhere, with no separate track.
No limits, no watermark
Any file size, fully offline, no watermark. A one-time $29, not a subscription or an online upload.
Related guides
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How to convert MOV to MP4 on Mac, 3 free ways
Convert MOV to MP4 on a Mac for free with iMovie, VLC or ffmpeg, and see why QuickTime can't do it. Often a lossless remux that takes seconds. Tested on macOS 27.
How to convert MKV to MP4 on Mac
MKV won't play on your Mac? Convert MKV to MP4 with Picmal, HandBrake, VLC, or FFmpeg. Handle multiple audio and subtitle tracks, batch a folder, no upload.
How to convert HEVC to MP4 on Mac
Convert HEVC (H.265) video to a widely compatible MP4 on your Mac. Four methods compared: Picmal, HandBrake, VLC, and FFmpeg, with quality and batch tips.
How to convert video with VLC on Mac
VLC can convert video on a Mac, and it is free. Here is the exact menu path, the one setting that stops the output looking worse than the original, and how to tell when it has finished.
Extract the audio from a video
Pull the sound out of an MP4 or a MOV and save it as MP3, M4A or WAV.
Coming from HandBrake? Picmal vs HandBrake compared
Where HandBrake still wins, and where you would rather not fight a preset list.
What people are
saying about Picmal
"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."
"Everything works as expected - great app!"
"Great app! Simple and easy to use."
"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."
"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"
"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."
"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."
"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."
"Been enjoying the app! Thanks for the very handy utility."
"I f* love this app. Just so you know. Keep building!"
"Clean and easy to use. Perfect for quickly converting images without unnecessary extras."
"Everything works as expected - great app!"
"Great app! Simple and easy to use."
"It works perfectly now! Thanks and good work. It's really the kind of utility that I find very useful. I know that there are tons of free online tools doing the same thing but it's so much faster that way."
"Wonderfully simple app! I struggled with converting my images from one format to another constantly with online free tools. Picmal makes it effortless. Worth the money to avoid the hassle for sure!"
"You did a great job here! I like how easy Picmal is to use, and the frequent upgrades show that you are very committed to improving this beautiful software."
"It's a Mac-assed Mac App. Focused, customizable, flexible, well designed and super fast. 10+ times a day I need to convert a file for use on a website. Picmal makes that process a joy. My favorite conversion is taking a multipage PDF and converting each page to an individual image with one click (something even Preview can't do)."
"I really like these kinds of tools: simple interface, focused functions, one-time purchase, and continuous updates."
"Been enjoying the app! Thanks for the very handy utility."
"I f* love this app. Just so you know. Keep building!"
Pay once and you're all set
Already own Picmal? Add more Macs
How many Macs?
2 Macs is $10 more
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Convert, compress and edit images, video, audio and PDFs
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Everything runs on your Mac, nothing gets uploaded
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Use it on 1 Mac
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Command line tool, Raycast extension and watched folders
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Free updates forever, no subscription
14-day refund after you buy, no questions asked. Needs macOS 15 or later.
More than 10 Macs? Email me.
Prices in USD, tax added at checkout, paid securely via Stripe.
How does the license work?
You pay once and keep it. No renewals, no subscriptions. Your license activates on the number of Macs you bought it for, and you can move it to another Mac whenever you want.
I bought Picmal and now I need more Macs. Can I upgrade?
Yes, and you only pay the difference. Going from 1 Mac to 2 is $10, 2 to 5 is $50, 5 to 10 is $60, and every other jump works the same way. Enter your license key here and the same key covers more Macs. The offer never expires, so starting small is never the wrong call.
What happens if I get a new Mac?
Open Picmal on your old Mac, go to Picmal → Register license to deactivate, then activate on the new one. Takes about ten seconds.
Do you offer student or country discounts?
Yes. I want Picmal to be affordable wherever you are. Students and educators get 40% off: verify your school email on the education page and the code lands in your inbox. If the price is steep for your country, checkout already adjusts it for you. If it still doesn't work, email support@picmal.app and tell me where you are, and I'll send a code.
Frequently Asked Questions
Something not covered here? Write to support@picmal.app
Which video formats can Picmal convert?
Picmal reads and writes MP4, MOV, AVI, MKV, WebM, M4V, MPG/MPEG, HEVC, FLV, WMV, 3GP, M2TS/MTS, VOB, TS and more, and can extract audio to MP3 or turn clips into GIFs. It uses H.264, H.265 (HEVC), VP9, and AV1.
Can Picmal compress videos, not just convert them?
Yes. Picmal exposes a CRF quality slider, encoding-speed presets, codec choice, and frame-rate control, and shows an estimated output size before you encode, so you can shrink a video to a target size with predictable quality.
Is there a file-size limit or watermark?
No. Unlike online converters, Picmal runs entirely on your Mac. No upload limits, no queues, no watermark on the output. Process files of any size, fully offline.
Can I batch convert a folder of videos?
Yes. Drag in multiple videos or a whole folder and Picmal converts them all in one pass, each with its own progress.
Can Picmal burn subtitles into a video?
Yes. Attach an SRT or VTT file and Picmal renders the subtitles directly into the frames, so they play on any device with no separate subtitle track.
Do my videos leave my Mac?
No. All conversion and compression happens locally. Picmal works completely offline. Your videos never touch a server.